Ten years after the worldwide bestseller "Good to Great, " author Jim Collins returns with another groundbreaking work, GREAT BY CHOICE. And this time he asks: why do some companies thrive in uncertainty, even chaos, and others do not?
His new work is based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague Morten Hansen enumerate the principles for building a truly great enterprise in unpredictable, tumultuous and fast-moving times. This book is classic Collins: contrarian, data-driven and uplifting.
Read it ASAP !