I wanted to share these great, brief guidelines on innovation that I came across in this month's issue of Inc magazine. Inc challenged A.G. Lafley (CEO of Procter & Gamble) and Ram Charan (strategy execution guru) to apply the lessons from their new book The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation (from Crown Business) to a much smaller company . More information on the book here . Their suggestions can certainly apply to your blog, blogging and other internet ventures that you may expand into. Might even help you analyze your stock market picks!!!
Full article linked here, check it out.
Their steps include:
- Select the Strategy (Look for an underserved market)
- Connect to Customers (Use social networks as an idea collector)
- Generate Ideas (Brainstorming the right way)
- Select an Idea (Separate the good ideas from the great)
- Prototype and Test (Bring on the customers)
- Go to Market (Even half-baked product ideas can work)
- Adjust for Growth (Devote resources to innovation, and customer service!)
Powerful ideas that can work with small businesses, read the full article and let me know your thoughts.
Don't think small, Blog to Great !
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