Should Your Small Business Have a Blog ?
BLOG TIPS- I've gotten a number of e-mails lately from small business owners (surely due to the economic problems worldwide) on whether a blog can be helpful. Well, if you run a small business and want another way to easily market your business, keep in touch with your customers (and add new ones), a blog is the way to go!! Some people see it as a waste of time, but I disagree strongly. Maintaining a blog can take up some of your time (especially at the beginning), but it won't dominate your day, especially after it's up & running. You'll find that even if you're not a great writer, you'll easily come up with info about your business to write about in order to keep in touch with your clients/consumers.
- Let customers know about new products/services that you offer.
- Announce new specials or sales, seasonal products, etc.
- Publish basic information- services offered, hours of operation, locations
- Proudly tell of the company's history.
- Accept orders/inquiries via the blog !!
- Display photos of your past work (or store/shop)
And since most businesses have more than one employee, share the blog job! Try scheduling specific time where each employee is required to write a post about their function in the business. This will takes care of both the time and content issues. Even if you already have a full website for your biz, a blog adds value to that site and give you an opportunity to fill in the gaps from your website updates. Two great places to start are TypePad, to host your blog, and 1and1 to secure your blog name!
Give it a try, or if you already have a biz blog, let us know how it has helped. Blog to Great !!!
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