BLOG TIPS- Village Voice Media, publisher of 15 alternative weekly newspapers across the USA (including, of course, the Village Voice in NYC), has annouced the launch a niche online ad network that will be made up of local blogs and content sites, each that will align with VVM's demographics and indie philosphy. Under the Voice Local Network brand, VLN has already started selling advertising over the last few weeks on behalf of several NYC blogs, including the foodie-aimed Eater.com, the real estate–centric Curbed.com and the shopping-focused Racked.com.
Also, the network includes the vintage music hub Wolfgangsvault.com and LikeMe.net, which helps users find music, restaurants and entertainment s based on recommendations of others. Voice Local Network can handle all ad sales for its blogs/websites, or they will look to work with their partners ad efforts. VLN feels it has a good opportunity here, by leveraging its storng regional presence by bringing more local advertisers to these sites, while it provides its own advertisers with greater reach. “With this network, we can align ourselves with good quality sites with similar demographics by plugging in and becoming their sales force,” said Village Voice Media president Scott Tobias. “This allows us to extend our coverage into certain verticals and maintain high CPMs.”
Read more at Adweek. As the online ad market continues to be "challenged", all good ad opportunities should be investigated. To learn more about VLN, or to submit your blog, contact VoiceLocalNetwork.com.
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