Don't Ignore the "Long Tail" for Your SEO Needs

     Blog Tips -  Don't make the common blogger mistake of ignoring the demand curve of search queries and the long-tail search phrases used by searchers.  SEO expert,  Rand Fishkin describes these as the unique searches people do when looking for content or your specific products. While individually, these terms might only have around one and 10 searches per month,  they could collectively bring you nearly 75% of your search traffic.

Fishkin says most foks focus only on one or two keywords without considering the huge amount of traffic in the "long tail" and how easily you can capture more.  Fishkin feels the long tail market is still untapped with current efforts "so comparatively little and reward, 75%, so potentially massive, that's it's dangerous to approach the equation" and not spend SEO efforts in the tail.

See his full post, at SEOMOZ.org

Comments

[Inbound Call Centers]

This article is informative and provides food for thought. Long tail keywords have less competition as people don’t consider it well enough to rank, but it is lot easier to target and always bring in good traffic. -Josh