BLOG TIPS - Marketing your blog, business or business service through email is a great method to communicate with your costumers (and gain new ones). With so much effort devoted to marketing using social media like Twitter and Facebook, don't forget the proven email method! And just like any other marketing campaign, email marketing needs to be used appropriately for the maximum impact. Be ready to adjust your campaigns and review the data to make the most of your marketing effort. Email campaigns can give you many benefits to help grow your your business. How?, well...
Cost Effective- Email marketing is so much cheaper than typical mass media print advertising, and is also cost-effective due to the lower cost of acquiring new costumers / blog readers. Email also allows you to retain your existing customers while getting new ones. There is a cost to obtaining the email marketing software or an email marketing service provider if you make the decision not to manage mailings on your own yourself.
Global Reach - With email marketing you are able to send promotional messages, content, special deals to your customers and audience anywhere around the globe, certainly a big benefit compared to mass media advertising.
Fast Response- When you send out your email blast and campaign, many of the recipients will see/read your message in 24 to 48 hours and of that group many will take immediate actions if they have interest in the topic. Your promo "call to action" must be clear and simple, so that the readers know what they can expect when they click on the links: "click here to learn more", "click here to share this offer with friends", "shop know", "click to activate your account", "order this item" etc sums it up. Your call to action helps and encourages your email readers to take the step, and improves your conversion rate.
Targeted Audiences - Your email campaigns will be more effective when you target to the right prospects that are most likely to make a purchase or action decision. Gear your message to the audience and make sure you recipient list is appropriate for your offer, blog, etc.
Improve Client Relationships - When you send emails out periodically you're able to remain in contact with your blog's readers, and potential customers, by keeping your business and blog/site at the front of their minds. This way you can build a loyal customer base and improve relationships with your reader/customer.
Market Segmentation - Email marketing allows you to determine who receives You're able to ensure that your message is received by the individuals that are most likely to be interested in your offer by segmenting your email list using criteria like age, sex, region etc.
Mail Forwarding - Get new readers, and new business by encouraging your recipients to forward your emaisl to their friends, family and business associates. What a great, and easy way to increase your following / customer base / readership by getting recommendations from current business associates.
Tracking Abilities - You can keep track of who opened your email and when they did and which links they clicked on, who forwarded it to a friend thru the system tracking capabilities. Email tracking reports will help you decide if your email strategy is working appropriately and supplies you the necessary data to improve your blog / site / business.
All in all, email marketing is a cost effective business tool for any business.