Even now, thousands of new blogs are started by folks and businesses daily. Yet setting up a new blog, optimizing it, and launching it are just the easier, initial steps in successful blogging. You won't have an audience, readers or a following or links to your blog unless you actively take the next step -- blog promotion & marketing. There are many of places you can promote and market your new blog-
- Add a Link – If you'e starting a company blog, or if you're attaching it to another site, add a link to the blog from the main navigation on the parent website
- Create a Badge – On the main website, add a badge to the homepage, or sidebar, that promotes the blog. Use images too, they're a great way to gain visitors' attention
- Email – Add a link to your new blog in your email signature
Newsletter – Make a big splash, announce the blog in the company newsletter.
Network via Social Media– Announce your new blog to your Twitter followers, Facebook fans, Linkedin connections and via any other social networks you're on
Issue Press Release/s – Spread the word via press releases about your launch. Issue to promote within the blog's catagory but also to the local press
Share – Don't forget to inform your contacts of your new blog; co-workers, friends, business associates and anyone else in your network
Link to Other Appropriate Blogs – One way to get other quality bloggers to find you and your new blog is to link to theres. Summarize a great post you've read elsewhere, expand upon a good, shorter post, or add your spin on a topic that you've read about elsewhere. Then link back to the original post and give proper credit
Give Aways/Contests – For product blogs, run promotions to give away samples of your products
Guest Post – If there are other blogs in your industry, ask other bloggers in your genre if they’ll permit you to guest post on their blog. In return, you’ll get a link back to your blog from their site. Make sure to offer them the same opportunity
Most importantly for the success of your blog, stick to blog basics --- create good content, post often and share. The more content your blog contains, the more likely you'll appear in search results and to get links to and from other blogs.
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