One of the best blog tips we've heard recently is about the importance of offering an internal site search function on your blog or site. It's a great suggestion, because if visitors can't quickly find the information they're looking for on your site, they'll just click away and visit someone else's blog or site that will give them what they need. Especially true as studies have shown that bloggers only have 10 seconds (or less) to engage visitors on your site, or the visitor will move on!
Studies have also shown that internal site search helps increase conversions since your visitors that can quickly find the information they're looking for will hang around longer on your blog. And the longer your visitors / readers stay, the greater your chances are to convert them to regular readers and customers (if you sell).
Installing an internal search, and your site's analytics will show that your readers that use your site's search function will convert at an increased rate than those who don't use it.
To find out how, do a search for "internal site search." You'll find several option, free and paid. One of the easiest is Google Custom Search . And, it's free.
Comments