Another post on the continuing saga on the "death of the blog" from Media Post. This one looks at the full implication of recent research-
It looks, thankfully, that reports that the blog is dead are greatly exaggerated.
You probably saw the headlines over the last few days that blogging has declined, a phenomenon attributed to the fact that blogging is not as popular an activity as it once was, especially among young people, those aged 12 to 17. The research that led to some of the premature obituaries comes from the estimable Pew Internet and American Life Project; the research also pointed out that, others of us, like those positively elderly who are 34 and up, are actually becoming more likely to blog. Among 34- to 45-year-olds, the report said blogging is up, on a per person basis, by 6%; among those 46 to 55 it increased by 5% , and among 65- to 73-year-olds, it increased by 2%.
Those stats seem to speak more to the continued power of blogging than the reverse. The main thrust of the "blogging is dead" research...
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