Blog Tips - Blogging continues to get a boost as Americans nearly tripled the amount of time they spend using social networking sites and blogs like Facebook and Twitter says a new Neilsen study. Another study shows that these users tend to be more affluent, and urban based.
In August 2009, 17% of all Internet usage was spent at a social networking sites. That's a big increase from the 6% in August of 2008, says the first report. “This growth suggests a wholesale change in the way the Internet is used,” Jon Gibs, vice president, media and agency insights at Nielsen’s online division, said. “While video and text content remain central to the Web experience – the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth.”
In a seperate Neilsen Claritas study, it revealed that users of social networking sites sku more urban, and more affluent. According to the report, Facebook users are wealthier than MySpace users (no surprise, since teens/young adults use MySpace more than older adults). An interesting point is that, overall, the blogging and tweeting community isn’t necessarily more affluent, just more urban and are more likely to be in major cities like NYC, Los Angeles, San Francisco, and Chicago.
Good info for use with your marketing efforts and social networking work to promote your blog. As people and consumers continue to use the internet more and more for social interaction, your blog needs to be part of the trend in order to reach the right reader/customer. Are you active on Facebook, do you Tweet regularly? Check out the full reports!